El Septimo cigars made landfall on US soil this year and took a large step into the world of luxury cigars. The brand, processes, and its history alone is enough to intrigue even the long time cigar smoker. Obviously, the brand uses the number seven as part of its logo. The number seven can be seen on all of their elegant cigar bands. The name itself translated form Spanish means The Seventh. So what is so special about the number seven? Is it simply a brand selection or is there more to the story? Let's take a look below at the history and significance of the number seven and why it seems to have such an appeal to all walks of people.
There is a soft spot for the number seven. From the math scholar to the average non number person like myself there is something appealing about the number seven. The number itself is surrounded with stories, mystique, and even magic throughout time.
The number seven has had a great significance even back to ancient times. There is a documented prominence to the number. Think of all the amazing things that have been created throughout the world. Why are the most amazing pones called the seven wonders of the world. Each wonder has years of history to it. It is also a bucket list items for avid world travelers to see them all. the Great Pyramid of Giza, the Hanging Gardens of Babylon, the Temple of Artemis at Ephesus, the Statue of Zeus at Olympia, the Mausoleum at Halicarnassus, the Colossus of Rhodes, and the Lighthouse of Alexandria. Has there not been way more than seven places that could have made the list? Of course there is, but why is it seven?
In the religious world this number is not significant to one religion. It is associated with ever major religion. For those who follow the Catholic faith, the world was built in six days and on the seventh day God rested. This also created the basis for seven days in a week. Seven symbolizes the unity of the four corners of the Earth with the Holy Trinity. The Book of Revelation also features the number seven in the most important manner. Seven churches, seven angels, seven seals, seven trumpets, and seven stars. The Holy Book of Koran speaks of seven heavens and Muslim pilgrims walk around the Kaaba in Mecca seven times. This is the most sacred site. In Hinduism there are seven higher worlds and seven underworlds, In Buddhism, newborn Buddha rises and takes seven steps.
Does this number fit the bill when it comes to luck? Of course it does. Lucky number 7. In the casino game craps the seven can be good or bad depending on how you bet. Even when you "crap out" it has been said that it is a sign for you to leave the game. On slot machines why is the jackpot three sevens in a row. It could have been any other single digit number. The list can go on and on.
In the psychology world seven is also very important. Mentalists (magicians who do tricks of the mind) rely heavily on the number seven. As a test ask 10 different people to pick a number between 1 and 10. The two most picked numbers are 3 and 7 with 7 being twice as popular. The wording of the question does narrow it down, but does not explain it. A number between 1 and 10 implies that the 1 and 10 are out. We did say between. 5 is also a less common pick since it falls right in the middle. History and testing has proven that seven is the ultimate number in this situation. To take "magic" to another level let us look at the beliefs many cultures have about the the seventh son of the seventh son. As the legend is written this son has been endowed him with magical powers of both good and evil.
There is also some science behind this number. In 1956, a Harvard scholar released an article that is now considered a classic offering in psychology. It had been demonstrated that most people can retain seven items or pieces of information in their short-term memory. This is why most phone numbers around the globe consist of seven numbers excluding area code. This also compliments our mental capacity and attention spam even further. Information presented in seven groups has the highest rate of retention.
It is the ultimate prime number. How is that possible? Prime numbers are those that can only be divided by themselves and the number one. These numbers hold a special pace in the hearts and minds of mathematicians. Seven is considered by many to be the most prime number or the ultimate prime number within the first 10 numbers. You can not multiply it within the group.
People just like the number. A study was done regarding this fact. A mathematician asked 44,000 people to name their favorite number and over 4,000 of them named the number 7, There was no other number that was even close.
This topic could go on and on for many thousands of pages. What has been presented here is just a glimpse into the topic. Cultural, historical, religious, numerical, magical. and psychological factors have contributed to the allure of the number 7 and the sway it has over our decisions.
So why would a cigar brand take this number and magnify it? This number is special to many people in many ways. More ways than there are people. There is something that just attracts to the number. Combine that with a premium cigar brand, one that sits on the list of the best in the world. A brand that has the puts its product, process, and flavor above its sale. You would have to be a very special brand to be able to give the number seven the spotlight it deserves. A spotlight that has shined throughout the history of the world. I welcome you to El Septimo cigars. Take the journey into this brand and what it stands for. You will see why the number seven is the most suitable number. Better yet, you will see why it is the only suitable one. This is why El Septimo has selected the Number 7 as it’s logo to describe the brand and the story of this magnificent cigars and its products.